A loan of $2,500 helped to start up a beauty salon.


Nata's story

Nata is 22 years old and lives with her child and mother in Kutaisi. Several times, she has requested loans from local financial institutions for her hair care business start-up but without any success. Her loan requests were rejected each time because of her low income and the family’s poor living conditions. The only source of income for the family is the small monthly salary earned by Nata’s mother working at a puppet theatre. Nata’s husband works abroad to help financially.

Nata requested a loan from Credo to start a beauty salon. Her loan request was approved in the framework of a new joint initiative between Kiva and Credo. The start-up loan program envisions the provision of business start-up and re-start-up credits with reasonable conditions for the country's rural poor, who do not have access to credit products since they are regarded as “high-risk borrowers” because of low income.

Nata will purchase equipment for her beauty salon and start a hair care business. She will work as a stylist, and according her estimations, the business will be profitable and will increase the income of the family. The increased profit will be reinvested in the same business. Her family will be able to increase their spending to satisfy their daily needs and improve their living conditions.



Loan details


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Loan details