A loan of $375 helped to purchase clothing for resale.


Madlena's story

Madlena is 35 years old and lives in the Kaspi district with her husband and two children. Several times, Madlena has requested loans from local financial institutions for her trading business start-up, but without any success.

Her loan request was rejected each time because of low income and the family’s poor living conditions. The only source for the family is the small income earned by Madlena, from time to time, working as a cleaner. According to government's estimations, the family belongs to the vulnerable poor category and they get monthly social assistance.

Madlena requested a loan from Credo to start a trade business of clothing sales. Her loan request was approved in the framework of a new joint initiative between Kiva and Credo. The start-up loan program envisages the provision of business start-up and re-startup credits with soft conditions to the country's rural poor, who do not have access to credit products, being regarded as “high risk borrowers” because of low income.

Madlena will purchase clothes in Turkey for wholesale prices and resell them in the local village for a profit. It will be hard work for Madlena, but according to estimations, her business will be profitable and will increase the income of the family. The increased profit will be reinvested in clothing trading, to increase her stock and sales volume. The family members will be able to increase their spending to satisfy their daily needs and improve their living conditions.



Loan details


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Loan details