A loan of $1,150 helped to increase essential commodities such as milk, apples, cooking oil, sugar and salt to attract more customers.


Pamellah's story

Pamellah is 30 years old and lives in the town of Mbarara in the Mbarara region of Uganda. She is married and has three children, two of them are currently in school. For the past 6 years, Pamellah has been working hard to manage her retail shop, which sells sugar, salt, apples and cooking oil.

To help expand her business, Pamellah has requested a loan of 3,000,000 Ugandan Shillings from BRAC Uganda. The loan will be used to increase essential commodities such as milk, apples, cooking oil, sugar and salt to attract more customers, and will help Pamellah to generate greater profits and pay school fees for her children. Pamellah hopes that in the future she will be able to open up another wholesale business.

Pamellah is a member of BRAC's Small Enterprise Program (SEP). The program primarily serves small entrepreneurs, like Pamellah, who do not have enough collateral for commercial loans, but have businesses that have grown too large for microloans.



Loan details


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Loan details