A loan of $1,300 helped to purchase clothing for resale.


Diana's story

Diana is 24 years old and lives in the suburbs of Tbilisi city with her mother and brother. Several times, Diana has requested loans from local financial institutions for her trading business start-up, but without any success. Her loan requests were rejected each time because of low income and the family’s poor living conditions. The only source of income for the family is the small monthly income earned by Diana working as a saleslady.

Diana requested a loan from Credo to start a clothing sales business. Her loan request was approved in the framework of a new joint initiative between Kiva and Credo. The start-up loan program envisages the provision of business start-up and re-startup credits with reasonable conditions for the country's rural poor, who do not have access to credit products, being regarded as “high risk borrowers” because of low income.

Diana will purchase clothes in Turkey at wholesale prices and resell them in the local market for a profit. It will be hard work for Diana, but according to estimations, her business will be profitable and will increase the income of the family. The increased profit will be reinvested in her clothing trading business to increase her stock and sales volume. The family members will be able to increase their spending to satisfy their daily needs and improve their living conditions.



Loan details


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Loan details