A loan of $200 helped to buy a variety of fruit.

Dionisia's story

Dionisia, 54, is from Santa Rosa. She’s married to Agustin, also 54, and they are proud to have succeeded in that their four children are hardworking entrepreneurs. They live together in a house built of substantial materials. On her sister’s recommendation, she decided to go into selling home-made ice-cream. Thirty years later, her ice-cream is preferred by customers because she’s managed to secure her position after all this time and now her small firm is equipped with special machinery to produce the best quality ice-cream. In addition, her main raw material is regional fruit which helps her product to be identified with the region. They are distributed by ice-cream sellers they supply themselves selling their products this way. Sometimes, she sells the ice-cream personally to passersby. She feels very happy for having met her commitment of working for her family’s progress.

Now, thanks to profits, she’s been able to enlarge her house and has also bought two more freezers. But she mentions that she needs capital to increase production because when summer starts sales in businesses and services in her area increase benefitting enterprising merchants like her.

Her long-term wish is to open branch production units in other districts so her brand will become well-known and she will become well-established as a local ice-cream manufacturer. Because of this, she’s asking for 500 new soles to invest in ingredients like fruit to take advantage of end-of-year demand.

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Translated from Spanish by Kiva volunteer Polliz

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