John lives in Kongowea, Kenya. He owns a music studio that has been running for one year. From this shop, John sells music compact discs and audio tapes. He is also employed at a restaurant and manages a cereal shop.
John dreams of owning a larger music studio offering video coverage and editing services. The setbacks in this business are competition from other established players and the lack of capital for expansion, an issue he sees partly solved with this loan.
He is applying for a loan of 26,300 Kenyan Shillings to improve the operations at the studio, including the purchase of additional compact discs.