A loan of $975 helped buy clothing, shoes, purses and everything that she sells.

Yina Esperanza's story

In the citadel of La California de Portoviejo, capital of Manabí, well known for several years as the city of the reales tamarindos, every fifteen days the members of the Communal Bank, The New California, meets.

Mrs. Yina lives in this area and has a common law marriage of which she has three children of 21, 19 and 15 years of age. All of her children are in school, the two oldest are in University, the youngest is in high school and are a great expense for the couple. Mrs. Yina’s husband works at a lathe workshop.

Mrs. Yina is in business, at the beginning she only sold clothing but later with the help of some loans she increased her merchandize and now also sells shoes, purses, and costume jewelry. Her earnings have increased a great deal; she sells her items door to door and goes on her free time to visit her customers, takes their orders and during the weekends collects since she leaves items on credit which allows her to sell more since she gives ease of payments to her customers who in turn buy more. She has more than six years with her business; her merchandize is bought in Guayaquil, city that she travels to every end of the month since she gets greater product variety and design.

The loan will be used to go to Guayaquil to buy clothing, shoes, purses and everything that she sells since the Christmas season is approaching and this is when she sells the most. She has been with the Communal Bank since its inception and is grateful for the opportunity granted as well for the additional benefits that she receives.

Mrs. Yina’s dream is to have a place of her own to sell her products.

Translated from Spanish

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