A loan of $625 helped to purchase used clothing and resell it.


Manana's story

Manana is 42 years old. She lives in the Gurjaani District, East Georgia with her brother and parents, who are provided with a retirement pension. The family has a vineyard and sells grapes locally at a good price. She has requested a loan from local financial institutions several times for a family business start-up, but without any success. Her loan request was always rejected, due to lack of experience in a new business. Experience is usually demanded by local credit providers. Manana requested a loan from Credo to start up a family business. Her loan request was approved under a new joint initiative between Kiva and Credo. The start-up loan program envisions providing business start-up and re-startup credits with easier conditions for the country's rural poor, who do not have access to credit products and are regarded as “high risk borrowers” because of low income. With the received credit, Manana will purchase used clothing and sell it from her house among her neighbors. She will begin her entrepreneurial activity with a wide assortment of merchandise and high sales volume. This will increase the family's income. She wants to develop her business further and reinvest the increased income in trading. The new business initiative financed with the Kiva start-up loan will significantly improve the living conditions of the family. She is grateful in advance for your support.



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Loan details