A loan of $2,325 helped a member to buy stock merchandise for his store.

La Conchita Group's story

The “La Conchita” (The Little Shell) group is located in a community where most of the residents are merchants and know one another. The members of the group relate that the biggest market day takes place every Wednesday. The group has four members; they are all related to each other. They chose the group name because the “Purísima Concepción” (Immaculate Conception) is the community’s patron saint. The group representative is Alberto, 62. He’s married to Macaria and they formed a family with children but only one daughter is still dependent on them; she’s attending the university studying Architecture. Alberto has had a grocery store for 17 years; he started it because he wanted his family to somehow have a better quality of life. Alberto related: “I started it by just putting a few wooden crates out and I’d only get my products by the dozen. However, little by little they’ve been growing.”

Alberto is requesting a loan to buy more milk, eggs, flour, soft-drinks, oil, etc. He relates that he has no particular difficulty selling and every time his customers show up at his store he treats them with kindness so that they’ll return with confidence and want to buy. Alberto and the rest of his family are very happy and grateful to VisionFund and Kiiva for the granted loan because they will be able to invest in their economic activities.

Macaria will invest in plastic sales, Hugo will invest in feed and forage for the cattle and Araceli will invest in her clothing sales. Each one of them has business goals. What Alberto most wants is that his daughter finishes her professional career and that she will be able to practice it somehow.

In this group: Alberto, Hugo, Macaria, Araceli
*not pictured

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Translated from Spanish by Kiva volunteer Polliz

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