A loan of $800 helped to buy basic grains, snack foods, eggs, bread, beverages, and other products.


Rosa Emelinda's story

Rosa Emelinda is 47 years old and lives with her life companion José and their children. She has a store where she sells basic necessities such as beans, milk, eggs, bread, and other items. In addition, she sells tortillas as a way of supplementing the household expenses. Rosa has been in business for many years and has gained the sales experience that allows her to generate more income. Her store is in her home, which is situated in a very busy location. Rosa has acquired many customers who prefer to do business with her because they are always in need of quality products at affordable prices. Her service is unequaled since she always makes her customers a priority. Rosa’s greatest secret behind her success is her consistency and her love for her work. She knows this is the only way to achieve what she wants.

Like any good merchant, she wants to increase her business by making a new investment. Rosa Emelinda is in need of capital, so she is requesting a loan from Apoyo Integral in order to buy basic grains, snack foods, eggs, bread, beverages, and other products. She has good credit references and is confident that she can repay this debt. At the same time, she believes she can provide her family a better quality of life.

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Translated from Spanish by Kiva volunteer Ronan Reodica



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