A loan of $3,550 helped a member to buy crafts and embroidery supplies.

Invierno Group's story

Elizabeth, 30, comments: “The very day when I’m getting my new loan is my birthday and I feel happy and joyful because I’m starting a new year of life very encouraged because thanks to what I’m going to be lent I will be able to stock my business.” She’s part of the “Invierno” (Winter) group and she says they named it thus because winter is when her town has the most economic activity because they live in a zone where the monarch butterfly sanctuary is located and every year the magnificent butterflies arrive to produce an unequalled spectacle that draws thousands of tourists from all over the world that come to admire nature’s beauty.

She says that it fills her with pride to be part of a town like this one that people from all over the world know about and tourists from all over the world can admire the crafts the indigenous peoples of Michoacán make. She says that she spends most of the year embroidering napkins, tablecloths and cushions with scenes representative of her town, that is, monarch butterflies that she sells in towns adjacent to her community. She’s now asking for a loan to buy supplies because starting on November 20th each year the sanctuary opens and tourists start arriving and she wants to be stocked up to sell outside the sanctuary. She sells t-shirts, keepsakes like key rings, pencils, wood picture frames with photos of the butterflies, etc. She’s had her stand for more than 14 years.

She has three children and is married to Daniel who works as a day laborer. She comments that when the butterfly season ends in mid-March she works selling in her little, home-based grocery store. Her business goal is to try to get a stationary stand in the sanctuary so that she can sell her crafts each year and not have to pay the high taxes she’s charged to set up her crafts and butterfly keepsake stand.

The other four members of the group are Teresa, Imelda, Rosa and Adela. They will invest the loans they are granted into buying ingredients to make rustic bread, to buy grocery store stock merchandise and to buy ingredients to make Mexican fast-food snacks.

In this group: Teresa, Imelda, Rosa, Elizabeth, Adela

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Translated from Spanish by Kiva volunteer Polliz

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