A loan of $650 helped buy spices and ingredients to stock her business.

Rosa Amada's story

Rosa, 57, went to elementary school, and then married young. She recently separated from her husband, which has been a very difficult situation for her, but she decided to keep moving forward with more determination and strength of will. She lives in the canton of Pastaza, in the provine of the same name, which is part of the Amazonian region of Ecuador. The capital of the canton is the city of Puyo, which is located in the middle of the Amazon rainforest, just west of the province of Pastaza at 924 metres above sea level. Demographically it’s a small area, but it has a variety of sites that attract national and international tourists, especially ecological endeavours and extreme sports.
It’s a city that grows economically every day because of commerce, livestock breeding, agriculture and tourism; for this reason, financial and commercial businesses have opened branches here to take advantage of the economic activity maintining the city. Competition between companies is strong, but each has promoted its own added value to gain preference with clients.
After her separation, Rosa found herself insecure about her future; there in Pastaza she felt that she had no alternatives because of her advanced years. However, those limitations didn’t last long when she put into practise the knowledge she gained from her parents, concering the undertaking of a business and selling spices.
After the sun comes out, Rosa opens the doors to her business, which is located in a small space in the local market. She started her business 10 years ago with the help and support of her daughter. Rosa has become a determined woman and thinks one can always accomplish more and it’s never too late to dream. With the 10 hours that she invests in her work every day, she knows her business can grow in some way. That’s why she decided to request a loan to buy spices and herbs in order to increase her sales. “Fundación Alternativa” communal bank has offered Rosa the training and advice to correctly administrate her tangible and intangible resources. Rosa is grateful to the Kiva lenders for contributing their grain of sand to the accomplishment of her dream of being a successful small business.

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Translated from Spanish by Kiva volunteer Beatriz Yuste

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