A loan of $625 helped to buy dairy products, sausages, and also a display case.

Carmen Elena's story

Carmen Elena, who is 62 years old, lives in the town of Soledad with her husband. They have two daughters, ages 43 and 29. She located a store in a space in her home. There she sells products for daily use, in small quantities, to the families of her community, in accordance with her capacity to make purchases. Her business initiative began in the year 1999, even though she had experience in stores since 1972. For this reason she began little by little, but with firm steps. First she bought a refrigerator, then she added rice, oil, sugar, and finally meat, dairy products, and soft drinks. Now her business is going well for her. Every day she sells from 5 in the morning until 9 at night, sometimes for cash and sometimes on credit, since she has a customer base whom she knows, and she finances their daily purchases, because they pay her weekly. Her customers are from the neighborhood where she lives and its surroundings, since they know that in her store they will find everything they need. Recently her customers have increased, and her working capital has become insufficient to meet their demand, because the turnover is very rapid and she constantly needs to be placing orders, which gets her behind in her sales tasks. This is why she is turning to a Kiva loan, with which she will buy milk products and sausages, in addition to a display case to improve the appearance of her business premises. With a Kiva loan, she will make this investment and will succeed in improving her stock and increasing her daily sales, because they grow during the Christmas and New Year's seasons, making the investment of a loan very effective.

Translated from Spanish by Kiva volunteer Pam McMurry

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