A loan of $1,225 helped to purchase a cow.


Madona's story

Madona is 59 years old, and she is from a small village in the Martvili district. She lives with her parents, who are provided with a retirement pension. Madona requested loans from local financial institutions several times in order to start a family business, but she met with no success. Her loan request was rejected every time because of her low income and the family's poor living conditions. Currently, the family's only source of income is their agricultural business. Specifically, Madona has a cow, whose milk is used in cheese production. Madona sells the cheese locally in an open market at a good price. This activity provides hardly enough food for a three-member family. According to Credo estimations, the family belongs to the subsistence poor category. Madona's loan request was approved through a new joint initiative of Kiva and Credo. The start-up loan program envisages providing credit with soft conditions for start-up and restart-up businesses to the rural poor, who do not have access to credit products and are regarded as “high risk borrowers” because of their low income. Madona requested a loan from Credo to purchase an additional milk cow. After purchasing the cow, she will be able to increase her cheese production, which will significantly increase the family's income and improve their living conditions.



Loan details


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Loan details