A loan of $1,650 helped to buy footwear for women, men and children, and dress clothing.

Juana's story

Juana is 50 years old and from 8 in the morning until 6 every night, she works in her variety shop selling kitchen appliances, footwear, clothing, bags, and jewelry, which she sells to her customers via cash purchase or short term loans, depending on the customer. Her business was started about 15 years ago, when a friend asked if she would like to sell goods on credit, and she began with great caution. From this start, she has been increasing her market and she has grown the business little by little, negotiating with a variety of distributors and working via specialty catalogs, though which she promotes the merchandise that she offers.

She is currently applying for a micro-loan, her second financial assistance from Fundación Mario Santo Domingo. With the former, she was able to increase her total income, and today she plans to continue growing her business, and therefore she will buy footwear for women, men, and children and fancy clothes, which she has been asked to provide by her customers in her pre-ordering business to have for their New Years' parties, where everyone has the money to dress themselves up elegantly and wait for the New Year together with their families.

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Translated from Spanish by Kiva volunteer Elizabeth Mount

Loan details

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Loan details