Ladu is a 32-year-old businessman who lives in Juba. He is married and has three children between the ages of 4 and 11. All of them go to school. Ladu runs a general store and has been in business for three years. He has no employees. He heard about Finance Sudan through promotions by the loan officers. He is taking a loan of 3500 sdg to purchase more cooking oil and many other items. In addition to this business, he has no other source of income.
In 5 years Ladu would like to expand his business and open other branches. His major challenges include high market prices. Ladu says he is happy about the loans given by Finance Sudan through the help of Kiva.