Ruth Ann is 56, married and has four children. You never see in her face that she has a problem or difficulties in life. She keeps on smiling even when she carries burdens. Through farming and a retail business, she is able to send her children to school. Three of them are degree holders and have their own jobs. Ruth Ann is striving to help her youngest child, who is graduating, take an information technology course. Even though she is financially supported by her children, she doesn’t want to rely on them.
Ruth Ann is determined to gain additional income aside from the retailing of canned goods, soft drinks and spices. So, she is also selling fashion accessories like bracelets, earrings, necklaces and rings to her costumers. At present, Ruth Ann has many costumers buying her accessories because of their good quality. Sometimes she cannot respond quickly to her costumers demand because she is lacking capital. Thus, she is requesting a loan of PHP 40,000 to buy materials for Swarovski jewelry making. She hopes to sell more and earn more. She looks toward the success of the business and children as well.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.