A loan of $1,025 helped to buy casual clothing to increase her sales.

Veronica's story

Veronica, 38, is married and lives in Suchitepéquez. She has three children: one son and two daughters. Only two of them study at the local school. She is a hard-working woman who wants the best for her family. She works selling casual clothing for women, men, and children. She sells in the center of the city. She started doing this about a year ago. Previously, she sold shoes, but the demand is very low. This is way she decided to invest her money in casual clothing, which is low-cost. It is what her customers prefer and the demand is higher. She has noticed that the demand for clothing has increased this season. She is applying for a loan of Q 8,000 to buy more clothing and have a variety of clothing on hand to meet the needs of her customers. Among her greatest dreams are to start another business and grow her clothing business, generating a good income and improving her family's economic state.

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Translated from Spanish by Kiva volunteer Caitlin Jones

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