Jane is a married woman. She has three children. She describes herself to be a humble woman. She operates a retail business where she sells home products such as sugar, salt, cooking oil, tea leaves, etc. Her business is located in an urban area and her primary customers are local residents from the neighborhood. She describes her biggest business challenge to be inadequate funds for improving the business. She will use the KES 20,000 loan to buy home products to sell to her customers. Her business goal is to be a successful businesswoman within 5 years. She hopes that in the future, she will expand her business. This is her first loan with SMEP DTM.