A loan of $800 helped to buy pagnes (colourful West African cloth).

Assata's story

Assata is 50 years old, married and the mother of 5 children. She lives with her husband in a nuclear family in the administrative region of Ségou (4th administrative region of Mali).

After getting married, she started selling clothes to the workers of the office of Niger (a state enterprise), until opening a shop selling wax and embroidered pagnes (colourful West African cloth), and shoes. She has been in this business for over 24 years and enjoys an excellent reputation. Her high sales numbers are due to her affordable prices and, in particular, her superior business sense.

In order to increase her capital so that she can satisfy customer demand, Assata has turned to Soro Yiriwaso, with which she has had a relationship for 12 months, for a loan. She is on her second individual loan cycle, after a first individual loan which was properly repaid. She plans to use the loan to buy a roll of "Hitarget" pagnes (a type of wax pagne). She gets her supplies in Burkina Faso.

Assata makes her sales for cash or credit to a clientèle primarily made up of women. She expects to make a monthly profit of 40 000 francs, which will be used to take care of the children's educational and maintenance costs. Her ambition is to become a wholesaler of the products she already sells.

Translated from French by Kiva volunteer

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