A loan of $1,075 helped to improve the shop's facilities/premises.


Paula Veronica's story

Paula is a 28-year-old woman who completed secondary school. She lives with her partner, Mario, who is 33 years old. They have 3 children and live in La Concordia, a town in the province of Santo Domingo de los Tsáchilas, which was previously part of the province of Esmeraldas.

La Concordia has a strong, 300-million-dollar agro-industry, exporting many products such as African palm, macadamia and heart-of-palm. Tourism is another source of income for the town as there many places to visit in the area. The townspeople take advantage of the influx of people to offer all kinds of products and services, such as restuarants, shops, pharmacies, clothes stores and tours, among others.

Paula and her husband run a shop that offers a car cleaning and oil-change service, and they work 8 to 10 hours every day. They are self-taught and learnt the business over time, through experience. Neither Paula nor her husband had the opporutnity to go to university and their biggest dream is to see their sons become professionals. In order to achieve this, Paula needs to increase income by attracting more customers. Her strategy is to improve the shop's facilties to offer better service and grow the business.

She has requested a loan from Fundación Alternativa who support her by offering a quick and trusting service and by providing assistance to expand her business. Paula is ready to make every effort to see her dream for her sons come true and she will not let any obstacle get in her way.

Translated from Spanish by Kiva volunteer Christina Hewitt



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