A loan of $1,075 helped to buy merchandise.


Ramon Armando's story

Ramón is a 45 year old man who went to elementary school and lives with his partner Angela who is 33 and works as a domestic laborer. They have three children who are attending a primary school in Santo Domingo, the capital of the province of Santo Domingo of Tsáchilas, a province of Ecuador that has in recent years had a sustained population growth. The capital is a city where the most attractive and appealing of its benefits are its delicious fruits and the rich cuisine that can be found in this region. It also has considerable trade, as it has become a commercial hub between the mountainous and coastal regions of the country. The city also has many tourist attractions that together with its warm climate make this an attractive destination for both domestic and foreign tourists. That is why most of the residents engage in a commercial activity.

One of these entrepreneurs is Ramón, who more than 4 years ago decided to take the plunge to engage in the sale of household and personal care goods, and he learned how to do this work through practical experience, which he gained during the course of 10 years of door to door street sales, walking down the main streets and roads of the city. At this time, he wants to also engage with the rural sector to increase his customer base and generate more sales. Ramón has been a client of Fundación Alternativa for a year, and he is satisfied with the advice they give and the facility of gaining loan approval. That's why he now requires a loan to buy merchandise that would allow him to diversify the types of products he carries. Ramón hopes that with this increase in his business, he will be able to gain enough revenue to build his savings and build a home with decent security.

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Translated from Spanish by Kiva volunteer Elizabeth Mount



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