A loan of $650 helped to buy dairy products, canned goods, cold meat and miscellaneous items,.

Jesus Alejandro's story

Jesús is 35 years old and is the owner of a store located in his home. He started his business because he learned to work independently with the traditional experience of his father and grandmother. In his store, Jesús sells articles from the basic food basket, such as snacks, staple foods, drinks, and all products consumed by households. Some communities only have access to small portions or products in retail daily, depending on the income of each household.

In the store, his main customers are neighboring housewives and also neighborhood visitors when they need to respond to a desire or a need, which can be solved there. His sales are direct at the counter and he has a point of sale well-positioned after more than 20 years, when his parents and grandparents worked there. Now, he and his sister work there, so they can do their job well and earn their own income.

Currently, he is applying for a Kiva loan, first financing with Fundación Mario Santo Domingo, with which he will buy dairy products, canned goods, cold meat, and miscellaneous items. With the last items he wants to take advantage of the Holidays, when market demand increases.

With his previous loan with the Foundation, he says he improved sales of his business, which has strengthen it even more. This is exactly what he expects about this Kiva loan investment, to diversify and to sell more and more in the second half of the year, when the sales of all products usually increase to the highest peak.

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Translated from Spanish by Kiva volunteer Elisabet Falgueras

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