A loan of $5,750 helped a member to purchase underwear such as men's socks, ankle socks, girls' and boys' socks, thongs, ladies' panties, mens' boxers, etc.


El Moralito Group's story

Ana Laura is 30 years old. She says her favorite pastime is to go for a run in the afternoons to relive a bit of the stress of going from place to place. She belongs to a group called el Moralito and says that they chose this name because it is the name of the neighborhood where they live and meet. she tells us that she sells underwear such as men’s' socks, ankle socks, boys' and girls' socks, thongs, ladies' panties, men’s' boxers, etc. She has had this business for over 2 years and her sales have been very good. She has customers who place wholesale orders since she gets her stock in Mexico City at the factories where the clothes are made and she gets a better price. She says that every 15 days she goes to purchase additional stock, since she also makes sales at a small stand she has at a market near her neighborhood on Sundays. She is requesting this loan to purchase more stock and she also wants to set up a larger stand on Thursdays when there is a local market, in order to increase earnings. She tells us that her dream is to set up a stable business so that she can spend more time with her 3 children, who are all in primary school. The other 9 members of the group are Juana Guadalupe, Rosa Isela, Maria Felicitas, Oliva, Ana Lilia, María Virginia, Beatriz, Pablo and María Elena. They will invest in their business selling cosmetics and perfumes, in buying women’s and men's clothing for sale, in ingredients for a bakery, in different brands and styles of shoes for sale by catalogue, to stock up on fried foods, candy, ingredients to make hot cakes, filled churros to sell at fairs, toys to sell at fairs, and ingredients to make hamburgers and hot dogs.

In this group: Juana Guadalupe, Rosa Isela, Maria Felicitas, Oliva, Ana Laura, Ana Lilia, Beatriz, Pablo, María Virginia, María Elena

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Translated from Spanish by Kiva volunteer Michele Magrino


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