A loan of $1,125 helped to buy more fruit and vegetables and thereby increase the variety of products she offers her customers.


Cruz Elena's story

Cruz has a fruit and vegetable stall located in her home and it is through this business that she generates an income to support her son. She is a single mother who heads the household as the father of her child left them some time ago. Given the limited financial opportunities, the difficulties in obtaining capital in her business have always been the main obstacle in expanding, but now that Cruz has the opportunity, she is seeking a loan to buy more fruit and vegetables and thereby increase the variety of products she offers her customers.

In this manner, Cruz hopes that her sales will increase and in turn her household income, which will enable her to overcome the biggest financial difficulties and improve the quality of life she is providing her son.

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Translated from Spanish by Kiva volunteer Severine



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