Merlita is 45 years old and married to Santi who is a farmer. They are blessed with two children: Roshellin and Caren Joy. With good relationships in the family, Merlita is really inspired to pursue the business she started because she wants to finance her youngest daughter's college education. They live in Ilagan municipality. Merlita shared also that the village where they live is a faraway rural place and mountainous.
Merlita wants to request a loan of PHP 40,000 that will be very helpful to her new rice vending business. According to her, the loan will be used to purchase sacks of rice and animal feed for her business since they are in demand for her additional business. The products will be sold at retail prices in order to generate more income for her family and money for school fees for her children. She hopes to upgrade her business through her strong determination, for she believes that with this, she will be able to succeed in all her goals in life.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.