A loan of $2,200 helped a member to purchase clothing for women, men, children, men shirts, women's jeans, blouses, suits, kid's clothing, shorts, shirts, etc...


Nueva Realidad Group's story

Lidia is 47 years old and comes from Curungueo. She is married and has 2 children, one who is in high school and the other is in elementary. Lidia is part of a group called Nueva Realidad ( New Meaning ) and says the group obtained its name because it would create new meaning through the loans and they have helped improve and stabilize her economic standing along with her business. Lidia has been buying and selling clothing for more than 20 years ranging from women's clothing, men and children's clothing and she states she purchases in Mexico and Toluca because she gets more competitive pricing and can later recover a profit. She states that she started the business in order to help her husband with the household expenses and the children's education. She asking for the loan to purchase clothes like: men's shirts, women's jeans, blouses, suits, children's sets, shorts, shirts, etc.. She allows installments to clients she trusts and knows they have a steady income from which they can pay from quickly and not default. She also has a goal of selling shoes through catalog and women's accessories like: bracelets, earrings, necklaces, and hairbands decorated with fine stones. Since she began working with Vision Fund her business has improved due to the loans allowing her to purchase better quality clothing to sell. The other three members of the group are: Angelica, Francisco, and Maria Raquel who will invest their loans towards their businesses of selling second-hand clothing, purchasing consumables to make mexican snacks, and to stock on catalog sheets and perfumes.

In this group: Angelica, Lidia, Francisco Javier, Maria Raquel
*not pictured

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Translated from Spanish by Kiva volunteer Gustavo Gutierrez


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