A loan of $1,075 helped to buy a variety of products for her business.


Maria Magdalena's story

Puyo is the capital of the province Pastaza, a province that forms an important part of the Amazon region of Ecuador because it is at the center of the Amazon jungle. In Puyo you can enjoy a pleasant climate and a magnificent landscape with rivers, waterfalls, and a diversity of flora and fauna. Ecuadorians and foreigners alike come to delight in these attractions. Tourism is one of the most important economic activities in Puyo and in the city center you can easily find all of the services needed to accommodate tourists such as hotels, hostels, restaurants, banks, etc. People in this area also make a living in agriculture and livestock which are favoured because of the region's fertile land. Without a doubt, Puyo is a city worth visiting; it has grown a lot in recent years due to the entrepreneurial spirit and hard work of its people. In the midst of this city lives Magdalena, a woman who is 56 years old, single, and has completed her primary school education. She has four children who are now adults and therefore independent; but it is only thanks to her work have they have been able to get ahead. Seven years ago, Magdalena launched a business selling staple goods, a trade she learned from her daughter-in-law who had experience because she came from a family of merchants. Magdalena invests between 12 and 15 uninterrupted hours every day to her work. She estimates that in the time when students from primary and secondary school start their normal period of classes, there will be an increased demand for the products she sells. For that reason, she approached the Fundación Alternativa to ask for a loan in order to buy products that will allow her to offer a greater variety to her customers. She is grateful for this loan and for the assistance and training she received at the foundation, so that she may provide better service to her customers and in this way position herself in the industry, increase her income, and improve her quality of life both now and in the future.

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Translated from Spanish by Kiva volunteer Annelise Iversen



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