A loan of $850 helped to purchase products and increase her stock.

Ana Carolina's story

Ana is 23 years old, single, and finished high school. She lives in the city of El Puyo, the canton capital of the Pastaza province, which forms an important part of the Amazon region in Ecuador, which is in the center of the Amazonian jungle. In Puyo, Ecuadorians and foreign tourists come to enjoy an agreeable climate and splendid landscape with rivers, waterfalls, and a diversity of plants and animals. Because tourism is one of the most important economic activities, the center of the city has all of the services to accommodate tourists such as hotels, hostels, restaurants, banks, and others. The inhabitants also work in agriculture and raising livestock, which are favored because of the fertile land in the area. Without a doubt, El Puyo is a city that is worth visiting since it has grown a lot in the last few years because of the enterprising spirit and hard work of the local people.

Ana works selling cosmetics and natural healthcare products. She learned this work from her relatives and started her own business two years ago. Her customers have increased since she provides personalized advice so that her customers look and feel better. This added value has made her business increase. To receive bigger discounts for a larger volume of orders, she requires a loan to acquire products and maintain stock of the most popular products. Ana hopes that this will increase her income and improve her quality of life.

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Translated from Spanish by Kiva volunteer Eileen Lloyd

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