A loan of $1,100 helped to buy flowers and distribute them in bulk.

Cristian Geovanny's story

Cristian is 24 years old. He is married to Elsa, who is the same age, and they have two children, who are three and one. They live together in Pujilí, an Ecuadorean town in the province of Cotopaxi which, in ancient times, was inhabited by the Incas and which still has potting as its main activity, especially the fabrication of enamel tiles for house fixtures. According to various studies, levels poverty in which basic needs are not satisfied is higher than 80% in this area, and between 20 and 30% of the population is illiterate. Not all inhabitants have sanitary services, something which the local authorities are working on. Nevertheless, this area is considered a very important tourist attraction for the Sierra region because of its natural beauty, colonial architecture, and the ancient buildings and customs that are preserved there. Located a few kilometers from the city of Latacunga, the town has always welcomed tourists with the succulent dishes typical of the people's delicious cuisine.

Cristian sells flowers, a trade he learned from his mother. It has been eight years since he learned this trade, and he spends four hours a day selling flowers in nearby cities. Sometimes, the situation is more complicated, and he sells at night in order to send the flowers to the coastal region. Cristian wants to increase his income and his family's quality of life, and he is seeking a loan to buy different varieties of flowers so that he can met all his clients' demands.

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Translated from Spanish by Kiva volunteer Ross Forman

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