Zeddy is a married woman. She has two children. One is seven years old and one is eight months old. She describes herself as God-fearing, patient and obedient. She operates a retail store where she sells items such as rice, wheat flour, sugar, sanitary towels, cooking oil, etc. She has been involved in this business for one year.
Her business is located in an area with potential and her primary customers are local residents. She describes her biggest business challenge to be insufficient funds for improving her business. She will use the KES 50,000 loan to buy more home products to sell in her store. Her business goal is to run a M-Pesa retail store within five years. She hopes that in the future, she will be able to expand her business and educate her children. This is her third loan with SMEP DTM.