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Support Hernando in his efforts to expand his Miami-based marketing company, "Sphere Marketing and Advertising Inc." Hernando is originally from Colombia and came to the United States five years ago looking for a better future for his family. He is proud to be the owner of the company he started to work with when he arrived in the United States. He was able to consolidate a company that understands clients' needs to know how to sell and market a new or existing product. Hernando's biggest challenge was surviving the financial crisis when most of his clients reduced their budgets for TV and radio commercials. Hernando is fully dedicated to expanding his work and has found a niche in providing specialized services to distributors of natural products, which base most of their sales on advertising. Hernando’s company designs marketing campaigns for this type of client. He offers a full package of radio / TV / graphic advertising. For infomercials, he buys "air space" on Spanish TV channels. He still does not have the working capital and equipment to produce an infomercial, so he hires an independent contractor when needed. Costs for TV space and video productions are very high, so Hernando is looking for a loan that he can use to buy TV air time in advance, which would increase his profitability and strengthen his position to negotiate better prices with local and national channels. This loan will help him expand his service and at the same time generate more jobs.

About United States

  • $54,800
    Average annual income
  • 0
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    United States Loans Fundraising
  • $12,977,700
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD