A loan of $650 helped to buy books.

José De Los Santos's story

José, 60, has made a living selling books for the last 31 years. With his business, he has generated enough income to keep up with the expenses of his family, which today is composed of his wife and three children, aged between 12 and 36.

His business consists of the sale of technical books, encyclopedias, and other books of general interest. His sales are conducted in cash and sometimes credit, done directly at his workplace. His principal clients are professors and students who come to him to order the books required for their professional educations. José many times does not have the ability to respond to them immediately due to growing demand.

This is the reason for which he is looking to a Credikiva loan, the first financing he will do through Fundación Mario Santo Domingo, with which he will buy books to be sold in his sales site located in a prestigious university in the city. José has developed many sales strategies to boost his book sales, such as used book auctions. He purchases the used books at very low prices from the students themselves when they finish each semester, and resells them to those beginning the semester.

He owes everything he has learned about book sales to a friend of his, who one day asked José the favor of buying books to stock up his business, but José was tricked and had to remain working in the business at the request of his friend. That was the best experience, and today he has progressed with this activity. Today he has the goal of expanding his business infrastructure, selling specialized books and purchasing directly from publishers in order to generate higher profitability.

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Translated from Spanish by Kiva volunteer Jamie Schau

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