A loan of $5,900 helped a member to purchase manure, fertilizers, insecticides and flowerpots to grow poinsettia.

San Alejandro Agricultura Group's story

Berenice, 23, is from a community called San Alejandro and she says that’s the name they gave to their group so that the group can be located more quickly. She relates that she’s been working with Visión Fund loans for several cycles and she’s done very well because she’s improved her poinsettia growing and selling business’ conditions. She comments that she’s had this business for five years and she’s very proud of her business because it’s given her much satisfaction like being able to develop as a businesswoman. She says that she started this business because her husband and she did not have stable jobs and she requested a loan to buy what was necessary, like the structure and the plastic sheeting, to set up a nursery. They decided on that particular business because her husband had already worked as a day laborer caring for nurseries and they decided to have one of their own.

She relates that the first year they only planted a few plants because they had no one to sell the plants to but gradually as the years have gone by they’ve acquired customers; this is their sixth consecutive year of planting and selling this beautiful December plant. She says that they are now planting different varieties like Suljibri, Freedom, Pink Marble, Marbell, Star, White and Sonora. The flowers are already attaining their color and in the month of November they will be ready to be sold at wholesale to her customers.

Right now she’s asking for a loan to buy manure, insecticide and paper to wrap them for sale. She hopes with the loan to increase production a bit more because she’ll be able to give her children a better quality of life that way. Berenice’s business goal is to build another nursery because she only has two and she hopes to be able to build another one to increase poinsettia production next year.

The other five group members are Verónica, Braulia, Leticia, Sonia and Rosa Elena. They will use their loans for their poinsettia growing and selling businesses.

In this group: Veronica, Braulia, Leticia, Berenice, Sonia, Rosa Elena

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Translated from Spanish by Kiva volunteer Polliz.

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