A loan of $1,075 helped to buy merchandise.

Mercedes Anunciacion's story

La Concordia ia a canton in Santo Domingo de los Tsáchilas province that formerly belonged to Esmeraldas province. The canton emphasizes agribusiness and exports $300 million worth of products such as African palm oil, macadamias, and hearts-of-palm. Tourism is also important to the economy. There are tourist sites where the residents can sell all kinds of items and many established businesses such as restaurants, shops, pharmacies, clothing stores, tour guides, and so forth. Mercedes is one of the entrepreneurs who bet on economic growth in the canton. She is single, 50, and lives with her partner Gustavo, who is 50, and their 11-year-old son.

Ten years ago, Mercedes started her casual clothing business, which she learned from friends who recommended the work. She travels to cities to buy wholesale clothing at a good price and spends ten hours a day waiting on her customers. She approached Fundación Alternativa for a loan that she will use to buy more variety of clothes and offer her customers clothes they will love for every season. With the investment, Mercedes will increase her income, which will help her pay for her son's education until he has a career and also provide savings for her later years. Mercedes thanks the management of Fundación Alternativa for its support in helping her realize her dreams.

Translated from Spanish

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