A loan of $575 helped purchase staples such as rice, oil, sugar, grains, and frozen meats.


Hernanado's story

Hernando is 46 and lives in the city of Barranquilla. He lives with his wife and three children who are between the ages of 10 and 18. For the past five years he has had a store where he sells food, groceries, and general goods from the family food basket. His main customer base is located in the area where he lives. They purchase small quantities from him daily using cash in accordance with the families’ income. His experience dates back to when he was an assistant in a store, and little by little he learned how to manage the business. He starts work at 5 a.m. and continues until 10 in the evening after the last customer leaves. He mainly makes his purchases in cash at the granaries and the market plaza where they give him good prices. Lately his clientele has increased, and his inventory has been turning over quickly. Many customers come and buy out many of his products, which is why he is turning to a Kiva loan. This is the first loan at the Mario Santo Domingo Foundation. He will use the loan to purchase groceries such as rice, oil, sugar, cereal grains, and frozen meats. Being fully stocked will increase his sales, and little by little he can achieve his goal of expanding the infrastructure of the premises, extending it to the corner of his home. That would make it more convenient for him and more comfortable for his customers, helping him build customer loyalty. He also wants to ensure the well being of his children.

Translated from Spanish by Kiva volunteer



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