A loan of $850 helped to buy clothing and cosmetics in order to increase her stock.

Ana Cristina's story

Cristina is a young woman of 22. She is single, has a high school level of education, and has a son who is barely 7 months old. She lives with her son in Guamaní, a neighborhood in the south of the city of Quito, capital of the Republic of Ecuador. Guamaní is one of the most densely-populated neighborhoods in the city and so it has attracted a lot of businesses which are used by all its residents. In recent years, the private sector has taken advantage of this growth, expanding investment and building shopping malls, residential developments, etc. Guamaní now experiences some security problems owing to several night clubs which have been opened in recent years. However, in spite of this, the locals do not lose hope and they are always coming up with new business ideas that benefit everybody. They believe that they can make the most of the fact that the area was historically inhabited by the Inca.

Cristina has been selling clothing and cosmetics for three years. She works five hours a day in this business whilst also caring for her young son. In spite of the strong competition that exists in her neighborhood, she plans to make progress in fulfilling her dream of owning her own business premises from which she can sell her clothing. She has requested a loan from Fundación Alternativa so that she can buy a range of clothing and cosmetics to meet her customer demand. Cristina is grateful to Fundación Alternativa for the help they give her and, above all, the business advice she receives which enables her to offer her customers added value both in terms of customer service and the quality of her prices and products.

Translated from Spanish by Kiva volunteer Linda Oxnard

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