A loan of $3,325 helped a member to buy onion, garlic, coriander, etc.


Adarsh Group's story

In 2007, six women from Kusurla village of M. Rampur block of Kalahandi district in Odisha, India formed a group named Adarsh, which means ideal, to access a loan from Mahashakti Foundation and expand their business. Phuldei is one of them, the lady sitting third from right in the photo raising her hand. Phuldei is 32 and is a very poor; she lives with her husband one son and two daughters aged 13 & 10 years. Her family belongs to the Below Poverty Line (BPL) category. People from the BPL category live on less than one dollar a day. Her children are continuing schooling in the village school.

Phuldei has been running a spice items selling business with items like onion, garlic, chili, cumin seeds, coriander, etc. for the last 10 years. Her husband goes to five weekly markets of her locality in a week with bulk of items on a bike and sells in the market. Apart from this she has also a tent house business in her house. Her monthly income from the existing business is 8000 rupees.

Out of this income she has been able to manage her household expenses and spent some income for the education of her children. She wants to increase stock levels of her business. So the loan will be utilized to purchase more of the items she sells in bulk to keep the stock up for a month. This will help her to reduce her purchasing and transportation costs as she will replenish her stock frequently and she can add a substantial income to her present income.

Phuldei hopes to increase the stock to run her business smoothly with sufficient items and provide a better education to her children. The other five members of the group are Reema, Ramani, Chandrakala, Aniali and Nilendri who are running cloth and grocery shop businesses.

In this group: Aniali, Reema, Ramani, Phuldei, Chandrakala, Nilendri



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