A loan of $400 helped to buy lotions, creams, shampoo and make-up.


Ruth Elizabeth's story

Ruth Elizabeth, 32, lives in a house she owns with her husband and son. She sells beauty products like lotions, creams, shampoo, make-up and other items sought by her customers via catalogue. She’s an enterprising woman who works hard to help cover household expenses and bring home a little extra money to meet some of the needs her husband’s low salary is insufficient for. She’s struggled much to acquire a good clientele since competition is always a factor. She now has quite a bit of experience in this line of work so has many regular customers who look for her daily because she’s a very charismatic, honest woman with her work.

Ruth has decided to take out a loan from Integral that she wants to invest in her business buying merchandise (lotions, creams, shampoo, make-up, etc.) that will make it possible for her to have her business well-stocked and to be up-to-date with the latest products as they hit the market and to continue attracting a variety of customers so her profits will increase allowing her to contribute income to help give her family a better quality of life.

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Translated from Spanish by Kiva volunteer Polliz



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