Hellena owns a retail shop selling various consumable items, mainly food. She has operated her shop for more than six years now. The shop has been the main source of income for the family.
Her husband is a commuter bus driver - his income cannot meet the numerous family demands. She recently realized that her shop's profit margin has been decreasing because of an increased number of competitors.
In a plan to improve her profit margin, Hellena has decided to expand the shop by adding different categories of food items. She has noticed that her customers travel a long way to the market to look for food items which could easily be stocked in her shop.
Her new strategy needs additional capital. From her own savings, Hellena has managed to finance 20% of the business plan. She needs $550 to make up the difference.
She expects this strategy will enable her make more income so that she can meet her family requirements and pay school fees for her children. She has a dream of becoming a big wholeseller in her area.
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