A loan of $575 helped to buy stock merchandise for her store.

Deyanira's story

Deyanira, 31, lives in the artisanal community of Costa Caribe very near the city of Cartagena de Indias. Her life unfolds between her store and her family composed of her spouse and six-year-old son. Deyanira has been a merchant for two years; she started selling merchandise like clothes, shoes and cosmetics via specialized catalogues . She did very well with this activity and was able to contribute income to her home in addition to learning how to be a merchant.

When she relocated near her town’s main highway she realized that residents in the town exposed themselves to danger crossing that highway to buy basic staple items their families consume every day. This gave her an idea for a way to increase her income with a new business which was to open a store of her own to sell products to her neighbors that they needed and has been doing so to date; she sells basic staple items, snacks, foodstuffs, soft-drinks, dairy products, clothes and footwear, etc. With her business she’s seen her home improve as she’s generated income. Her future project is to make the store bigger thus increasing family income even more.

Deyanira sells every day and mostly for cash while her purchases are partly on credit and partly cash. She has a great challenge to overcome which is that often she does not have everything her customers need in stock which is why she’s calling on Fundación Mario Santo Domingo to apply for her first KIVA loan to buy the items that sell the most like rice, sugar, oil, dairy products, canned goods and soft-drinks. With this investment, she’s anticipating improved sales with more merchandise and an increase in the number of her regular customers. Her goal is to make home improvements and to finish her studies, another great personal challenge.

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Translated from Spanish by Kiva volunteer Polliz

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