A loan of $1,825 helped to buy merchandise to stock his store.

José's story

José, 26, lives in the town of Puerto Colombia on the shores of the Caribbean Sea with his family composed of his wife and six-year-old daughter. In this environment of beach, breeze and sea, José has a store where he sells basic staples needed for daily consumption at retail at prices and in ways his neighborhood customers can afford and manage. The sector José is located in is very popular and his store has no competition so he needs to take advantage of this market strength. In the two years since he started, clientele has grown and his sales are on a rising trend.

José’s personal growth story is a beautiful one because he’s from very humble, rural origins. He arrived in the city of Barranquilla looking for a better future ten years ago and started working as a domestic employee. He then became a helper in a store and used his own savings and a loan he got from his boss to open his own business.

His success is due to all the knowledge he’s gotten ever since he was an employee, especially relating to kind service and low prices. He recently ventured into wholesale sales in other businesses and he’s been very well-received. His goal now is to start home delivery service in which he also has experience.

Definitely, José is one of those people who despite their poor academic background have “a nose for business.” His dream at present is that his business prosperity does not cease and he’s using his first Kiva loan, his first financing from Fundación Mario Santo Domingo to buy merchandise like groceries, foodstuffs, snacks, soft-drinks and basic staple items in general because he aims at buying in large amounts to qualify for volume purchase special discounts and continue competing with low prices and selling at wholesale and retail.

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Translated from Spanish by Kiva volunteer Polliz

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