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Jenny, 32, lives in the city of Bogotá. She is the owner of a micro firm that manufactures and sells pet potties, especially for cats and dogs. She started the business in 2010 and the business started to take off in 2011. It’s not a very common business but it has great growth potential which is what drew her attention to it; competition is scarce. Her main customers are pet owners and they buy from her regularly because she does high quality work.

Jenny works alone and her process includes making scratchers, beds, bed pads and kitty litter. She does her negotiating either by phone or via Internet. She is currently applying for a Kiva loan to buy larger amounts of supplies for cash so that she can get better prices for items used in cat and dog grooming.

Her investment will succeed because she has a regular clientele, enormous growth potential and because her business has very little competition. Her goal for later on is to export her sanitary products and her greatest challenge is not having sufficient working capital to quickly attain growth which is precisely the reason for the Kiva loan request, the first financing she’s had from Fundación Mario Santo Domingo that she’ll use to buy supplies, like sodium bentonite in larger amounts, among others to have sufficient stock available so that sales will increase as a result of the impact of her advertising.
View original language description ↓
Jenny de 32 años vive en la ciudad de Bogotá; ella como propietaria de una microempresa que elabora y vende productos sanitarios para mascotas, especialmente para gatos y perros. Desde el año 2010 inició su experiencia en este proceso y solo hasta el 2011 hizo funcionar su negocio, no muy usual peo con un importante potencial de crecimiento; por eso atrajo su atención, porque su competencia es muy poca. Los dueños de mascotas son sus principales clientes y le compran usalmente pues ella hace un trabajo de mucha calidad. Jenny trabaja sola en su proceso hace rascadores, camas, colchonetas, arena sanitaria, para gatos;sus negociaciones las realiza telefonicamente o por internet; En la actualidad está aplicando a un credikiva con el cual comprará a un mayor volumen y de contado, insumos para la cotización de artículos que permiten el aseo de los perros y de los gatos; el éxito de esta inversión es que cuenta con una clientela fija y un enorme potencial de crecimiento, porque es un negocio con muy poca competencia. Su meta mas adelante es exportar sus productos sanitarios y mayor desafío es no tener el capital de trabajo suficiente para lograr mas rapídamente su crecimiento y esto es justamente la razón por la cual acude a un credikiva, primer financiamiento que hace a la Fundación Mario Santo Domingo, mediante el cual comprará insumos como bentonita sodica en mayor volumen entre otros materiales, para lograr tener un stock que aumente sus ventas mediante el impacto de su promoción.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 292
    View loans »
    Colombia Loans Fundraising
  • $17,904,550
    Funds lent in using Kiva
  • 1,830.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,750 helped Jenny to buy supplies in larger amounts.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Aug 13, 2012
Aug 27, 2012
Currency Exchange Loss:
Nov 27, 2013