A loan of $1,750 helped to buy supplies in larger amounts.

Jenny's story

Jenny, 32, lives in the city of Bogotá. She is the owner of a micro firm that manufactures and sells pet potties, especially for cats and dogs. She started the business in 2010 and the business started to take off in 2011. It’s not a very common business but it has great growth potential which is what drew her attention to it; competition is scarce. Her main customers are pet owners and they buy from her regularly because she does high quality work.

Jenny works alone and her process includes making scratchers, beds, bed pads and kitty litter. She does her negotiating either by phone or via Internet. She is currently applying for a Kiva loan to buy larger amounts of supplies for cash so that she can get better prices for items used in cat and dog grooming.

Her investment will succeed because she has a regular clientele, enormous growth potential and because her business has very little competition. Her goal for later on is to export her sanitary products and her greatest challenge is not having sufficient working capital to quickly attain growth which is precisely the reason for the Kiva loan request, the first financing she’s had from Fundación Mario Santo Domingo that she’ll use to buy supplies, like sodium bentonite in larger amounts, among others to have sufficient stock available so that sales will increase as a result of the impact of her advertising.

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Translated from Spanish by Kiva volunteer Polliz

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