A loan of $1,400 helped to buy source materials and supplies.


Martha's story

Martha is 35 years old and she works making and selling lunches, an idea that was born after she worked in different places like stores, bakeries and restaurants where she acquired her 5 years of experience. In 2009, she began her own business, with a loan of 300 Colombian Pesos, loaned fixtures, 10 plates and a few chairs. The first day 15 customers arrived and today she can count on 50 customers each day. She provides lunches to 4 businesses and she offers 5 menus simultaneously. The sales are made directly to her customers and she sells 34% by credit and 66% by cash. Her main clients are employees of the businesses located in this area, where her restaurant is, and a few visitors from the neighborhood. Her highest goal is to acquire her own place where she can locate herself more comfortably and support the university education of her children so that in the future they will have a greater chance of success. Right now, her need to grow has not stopped, but her biggest challenge is that her working capital is insufficient to meet her business goals. This is the reason why she seeks a loan, the first financing that comes from the Fundación Mario Santo Domingo. Through the loan she will buy more source materials and supplies because she will respond to the demand of three more businesses and she needs to have sufficient inventory to be able to obtain discounts and the supplies necessary to respond to them. The greatest competitive advantage that Martha has is her experience, her capacity to work and her ability to confront her own challenges.

Translated from Spanish by Kiva volunteer Emily Hildreth



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