Najida is a 53 year old widow from northern Israel. She completed a business development and management course at her local small business association. Najida decided to open a small general store that will sell snacks, hot dogs and drinks. There are no other general stores in her area and residents are forced to travel to the large chains in Nazareth. After studying the options and weighing the business’s potential, Najida is opening a small general store on the first story of her home.
She needed this loan to assist with purchasing refrigerators, a hot dog-maker and stock for her store.
Najida’s business has significant potential. Her neighbors and area residents pushed her to take on this challenge and support the convenience of having a local store for daily small shopping. Najida wants to see her business develop so she can earn much-needed extra income. She wants to help her children build a secure future.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.