A loan of $3,900 helped a member to buy clothes.

Family (Cuenca) Group's story

The Family communal bank is comprised of ten members who live in different places in the city of Cuenca. The city has a mountainous terrain and a cold climate. It is bathed by four rivers, and it is the third most financially important city in the country. It was named a World Heritage Site in December of 1999.

Its people are kind, gentle and warm-hearted. They are hospitable people, like our members, and they still maintain the culture and traditions of their villages. They work in different business activities, which allows them to improve their financial situations. Their greatest virtue is that they never give up when facing life’s adversities.

Yoni is one of the members of this group. She is 32 years old and married. They have two children, ages 12 and 7. Her first child goes to middle school, and her daughter attends a city elementary school. Her husband has private employment. They do not have their own house, so they rent where they live.

Yoni has been selling clothes by catalog for nine months. She conducts this business activity by going from place to place. She also sells to her friends and acquaintances. She sells her merchandise when the opportunity arises; therefore she does not have a schedule or days that she works. She has also been working for one month cleaning a house, where she works three hours a day.

This is her first loan with her communal bank, which she was invited to join by a friend. She will use the loan to buy clothes.

Her dream is to have her own house.

In this group: Lidia Maritza, Icela María, Blanca Esperanza, María Eugenia, María Zoila, Yoni Alexandra , Ruth Isabel, María Rosario*, María Eufemia, Diana Esthela
*not pictured

Translated from Spanish by Kiva volunteer Ginny Kalish

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Loan details