A loan of $1,500 helped to buy clothing, toys, a hair salon chair, hair dyes and other hair products.

Genoveva's story

Genoveva is a member of the community bank "Unity is strength" that belongs to the city of Talca.
She works as a hair stylist and sells clothing at the market, has done for 30 years. She first worked as an assistant in a hair salon which allowed her to get experience and start her own business. She does hair cuts, hair dos and hair color. She works from Monday to Friday and two days of the week are for clothing selling at the market.

She buys the merchandise and materials needed from distributors that specialize in selling hair products, clothing and general merchandise, she buys them in the city of Santiago at low prices which is financially convenient.

With the loan she will buy clothes, toys, a hair salon chair, hair dyes and other hair products. One of Genoveva's goals is to continue with her business, growing it like she has been and give her family with a better quality of life.

Genoveva lives with her two children who are studying, her dream is to formally establish the hair salon and hire someone to assist with the clothing stand at the market, she wants to provide for her children so that they become great professionals.

She is very happy and thankful for the opportunity provided by Fondo Esperanza, because it will allow her to invest in her business. In regards to the community bank that she belongs to, she mentions that there is good communication in it and the courses have helped her learn new sales strategies and accounting skills.

Talca is in the Maule region, located in the center of the country. It is the administrative, economic and cultural center of the region, being the most important city of the Chilean Central Valley. There is an interesting phrase about Talca: "Talca, Paris and London". In trying to explain this, people say that instead of Paris it was originally "Parece" which means "seems like" thus the original phrase would be "Talca seems like London" because of the large amounts of fog that frequently cover the city during winter, just like the capital of the United Kingdom.

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Translated from Spanish by Kiva volunteer Sofia Burt

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