A loan of $650 helped to purchase casual shoes for women, children, and men.

Yolanda Maria's story

Yolanda is 40 years old. She has had a stall in the city center where she sells casual footwear since she arrived in the city of Barranquilla eighteen years ago. She arrived from the department of Antioquia with the hope of finding new horizons since the market in the municipality where she had lived was very saturated. She also sold made-to-order clothing on credit there. When she arrived in Barranquilla she identified shoe sales as a better business strategy for its cost. That is why she started with this product, which has gone very well for her. She hopes to grow her business at every turn until she can achieve total financial stability. When she started her business, Yolanda needed to work very hard, but little by little she has capitalized on her efforts and acquired two commercial stalls where she works. In one of them she sells flip-flop sandals and general casual footwear, and in the other one she sells paper products. Using the fruits of her labor over a long period, she purchased her own home, which she has been adapting and making nicer, with three bedrooms, so her family can be comfortable. Yolanda purchases her merchandise with cash in a municipality located on the north coast of Colombia that she travels to twice a week. She later sells her merchandise for cash in her commercial stalls, and on 30-day credit for various customers. Currently, she is applying for a Kiva loan, the first financing she is receiving from the Fundación Mario Santo Domingo. She will use it to purchase footwear, flip-flop sandals, because she plans to extend her market to other commercial spots in an effort to discover the potential customer base that exists. Among her future goals is to adapt a storefront in her home and have a corner store that supplies the market where she lives.

Translated from Spanish by Kiva volunteer Tim O'Reilly

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