A loan of $850 helped to buy rice, sugar, oil and cookies.

Vicenta Marcela's story

41-year-old Vicenta lives in Paraíso de la Flor, in the southern urban area of Guayaquil. Her house, like many in her neighborhood, receives water and electricity services but is still waiting for surfacing and drains. Sixteen years ago, Vicenta decided to open a grocery store because there wasn't one in her neighborhood and she saw an opportunity to earn money. She now has competition but things are going well because, over time, she has gained customers and she knows how to serve the public. She opens from 7.00am to 7.00pm. She does not stay any later because her neighborhood is dangerous and there is a lot of crime at night. The products that she sells most of are rice, sugar, oil, cookies, etc. She buys these every week in order to stock her store. Vicenta runs her store and serves her customers alone although her 12-year-old son sometimes helps her. She will use her loan to buy merchandise. She hopes to improve her sales so that she can continue supporting her son with his education. Her future dream is to buy a vehicle with which to transport her purchases so that she can save on costs.

Translated from Spanish by Kiva volunteer Linda Oxnard

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