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Josefa was born in Colta considered to be one of Ecuador’s highest cities with an average altitude of 3,212 meters above sea level and an average temperature of 12 °C. She tells us that her city is very beautiful but she was faced with the need to relocate to Guayaquil in order to improve her way of life.

Josefa is 38-years-old and moved with her entire family many years ago. She doesn’t complain because she has her business and does very well. She lives in Fortín in her parents’ house since she’s a single mother.

Josefa has a grocery store she opened 7 years ago with help from her parents. At the beginning it wasn’t very well-stocked but with the passage of time she’s been generating customers and now she has an extensive inventory. Her store is open from 6am until 8pm. She comments that what sells the most is vegetables since she buys them very early in the morning so they are the freshest in her zone; this leads to her winning over customers.

Josefa has requested the loan to buy rice, sugar, oil, chlorine bleach and vegetables in order to improve sales. Her dream is to have a house of her own where she can open her business and help her son complete his schooling.
View original language description ↓
Josefa nació en Colta considerada una de las ciudades más alta del Ecuador con una altitud promedio de 3.212 msnm y cuya temperatura media es de 12 °C. Ella nos comenta que su ciudad es muy hermosa pero se vio en la necesidad de trasladarse a vivir a Guayaquil con el fin de mejorar su forma de vida. Josefa tiene 38 años y migro con toda su familia hace muchos años, no se queja ya que tiene su negocio y le va muy bien. Vive en el Fortín en la casa de sus padres ya que es madre soltera. Josefa tiene una tienda de abarrotes la cual abrió hace 7 años con la ayuda de sus padres. Al principio no estaba muy surtida pero con el pasar los años a ido ganando clientela y ahora cuenta con un inventario muy amplio. El negocio lo atiende sola desde las 6 de la mañana hasta las 8 de la noche. Ella nos comenta que lo que más vende son verduras ya que las compra temprano en la mañana y son las más frescas por su sector, eso le hace ganar clientes. Josefa solicita el crédito para comprar arroz, azúcar, aceite, cloro, verduras con el fin de mejorar sus ventas. Su sueño es poder tener su casa donde pueda abrir su negocio y ayudar a su hijo a terminar la escuela.

Additional Information

About Banco D-MIRO

Banco D-MIRO is a microfinance institution that serves the most vulnerable sectors of Ecuador’s economy. It offers very small loan sizes without requiring collateral, expanding access to borrowers who would not otherwise be able to access capital to start and grow their own businesses. It also specifically targets borrowers who are excluded from formal financial systems due to race, ethnicity, gender, disability or illness.

About Ecuador

  • $10,600
    Average annual income
  • 71
    View loans »
    Ecuador Loans Fundraising
  • $25,584,275
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,575 helped Josefa to buy merchandise to stock her store.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
May 13, 2012
Jul 3, 2012
Currency Exchange Loss:
Jun 18, 2013