A loan of $1,575 helped to buy merchandise to stock her store.

Josefa's story

Josefa was born in Colta considered to be one of Ecuador’s highest cities with an average altitude of 3,212 meters above sea level and an average temperature of 12 °C. She tells us that her city is very beautiful but she was faced with the need to relocate to Guayaquil in order to improve her way of life.

Josefa is 38-years-old and moved with her entire family many years ago. She doesn’t complain because she has her business and does very well. She lives in Fortín in her parents’ house since she’s a single mother.

Josefa has a grocery store she opened 7 years ago with help from her parents. At the beginning it wasn’t very well-stocked but with the passage of time she’s been generating customers and now she has an extensive inventory. Her store is open from 6am until 8pm. She comments that what sells the most is vegetables since she buys them very early in the morning so they are the freshest in her zone; this leads to her winning over customers.

Josefa has requested the loan to buy rice, sugar, oil, chlorine bleach and vegetables in order to improve sales. Her dream is to have a house of her own where she can open her business and help her son complete his schooling.

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Translated from Spanish by Kiva volunteer Polliz

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